And often, brands spend between 20-60% of that 10% marketing budget on Google Ads. Generally, the rule of thumb is setting aside about 10% of your revenue for marketing. Marketing budgets, whether we’re talking Google Ads or social media, not only vary by spending power but also how long you’ve been in business. But beyond setting aside a percentage of marketing dollars for Google advertising costs, there are some ways you can build a budget that can help you reach your marketing goals.Īdmittedly, a bigger budget is always nice, but throwing down a bunch of cash on your PPC strategy doesn’t inherently mean your campaigns are effective. You don’t want to spend more than you can afford on your PPC efforts. Keep reading and I’ll explain more about how to figure out the right Google Ads budget for your brand. The key to a successful strategy depends on tight controls, quality, and alignment with business goals. Look, you can spend zero dollars a month or billions of dollars.

In this article, I’ll look at the actual cost of Google Ads–looking into things like how to set your budget, keyword costs, and how to spend your marketing dollars wisely. Factors like smart bidding and quality scores come into play, too. Some industries like law or rehab centers spend more on keywords than say, some niche e-commerce shop. The answer, unfortunately, is not so cut and dry. Which brings me to this simple question how much is it to run Google Ads? Or, rather, how much should a brand expect to invest in PPC? Others bid too low and fail to get any results at all. For example, brands can quickly rack up debt in the tens of thousands, without setting limits on bids. They’re worried about blowing their marketing budget on Google Ads.Īnd sure, there is no shortage of campaign horror stories out there. I hear this a lot from new or inexperienced advertisers.

How to handle advertising in an expensive niche.

How much new advertisers should spend on Google Ad campaigns.

How bidding strategies affect advertising costs.

In this article, I’ll walk you through the process step-by-step. There are no hard and fast numbers or easy answers here. How much does Google advertising cost? Truth is, it’s complicated.

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